Voice & Copy
Stat-driven, legacy-minded, advocacy-forward.
Do
- "The numbers don't lie — Canton awaits"
- "41 touchdowns. One legacy."
- "Best tight end of his era"
- "Tampa Bay's forgotten hero"
- "A case built in statistics"
Avoid
- Overly sentimental, non-statistical claims
- Casual social-media slang
- Vague superlatives without data
- Exclamation marks in headlines
- Comparing negatively to current players
Microcopy patterns
CTAs: Make the Case · View Career Stats · Sign the Petition
Headlines: lead with the stat, follow with the verdict — 41 TD · Hall of Fame Case
Headlines: lead with the stat, follow with the verdict — 41 TD · Hall of Fame Case
Brand pillars
Credibility
Ground every claim in box-score statistics and era-adjusted comparisons.
Legacy
Honor the Buccaneers and Eagles eras equally — peak was 1980–1985.
Advocacy
Every page is a brief. Fans are the jury. Canton is the verdict.